Google Will Label AI Ads When Advertisers Disclose They Used AI

Google will label ads that used ai when advertisers choose to disclose they used ai. Disclosure is voluntary. The label will appear on ads where the advertiser filed the disclosure form. The form was submitted. No one filed it if they did not file it.

Historically, voluntary disclosure disclosed less. This is documented. It is not controversial. The label when present will be accurate in cases where accuracy was the disclosed fact, which was disclosed voluntarily by the party with incentive not to.

The system is now in place. It will function correctly. Correctness and utility are different categories that have never been required to occupy the same space.